Local SEO is the work needed to get a business to turn up in search results that Google shows maps and contact information on, and into listing sites that local searchers use to find companies like . Search engines have decided that these search terms have local intent, maybe to hire a contractor or visit a store. The work to get listed on these results is different than the organic results.
Many components help you appear these results, and it’s very time-consuming to do properly. The most important component is your business Name, Address and Phone Number which we call NAP in the SEO industry. These have to be written out precisely the same on your company website, your Google My Business profile, and on all of the citation websites that you have profiles. That means if you write your company address as “123 Main St, #4, New York, NY” on your website then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these address mentions to discover other web pages that list your company. These listings are called citations. If Google can’t match up the company name, address, and phone number properly then it might miss a citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our SEO firm, we see to it that the business address on your website and every listing site matches exactly. For the local listing sites you don’t already have, we create those profiles. Your business needs a minimum of 48 specific citations on listing sites to get ranked for good search terms. There are an additional 125 listing sites that are important. Some are industry specific, but we create all that we can for your company to get you the highest rankings possible.
After listings and citations are taken care of you need to focus on customer reviews. Google wants you to have customer created reviews on your profiles and your website. We provide tools that manage asking customers for reviews and help you display them in ways that Google likes. This has the added benefit of showing stars on some of your listings in Google results, and searchers are more likely to click on websites if they see positive reviews.
Hire our SEO company and you’re hiring the best. With our personal injury lawyer SEO services we’ll get you ranked and provide you everything you need to monitor your progress.