Local SEO is the work needed to get a company to turn up in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like . Google has decided that these search terms have local intent, maybe to hire a contractor or visit a store. The work to get a business listed on these results is different than the standard organic results.
There are many factors that help you appear these results, and it’s very time-consuming to get it done right. The most important component is your business Name, Address and Phone Number which are referred to as NAP in the industry. This information has to be written out exactly the same on your site, your Google My Business listing, and on all of the citation websites that you have profiles. If you write your company address as “123 Main St, #4, New York, NY” on your website then you can’t spell it differently like “123 Main St. Suite Four, New York, NY”. Google uses these NAP mentions to discover other web pages that list your company. These are called citations. If Google can’t match up the company name, address, and phone number precisely then it might miss a citation. You need many citations to rank well on the maps. So getting this wrong is a huge mistake.
Here at our SEO firm, we ensure that every mention on your website and every citation site matches exactly. For the local citation sites you don’t have, we create those profiles. Your business needs a minimum of 48 specific citations on listing sites to get highly ranked for hard-to-win search terms. There are an additional 125 listing sites that are important. Some are industry specific, but we work to create as many of them as we can for your company so you get you the highest rankings possible.
After citations and listings are taken care of you need to focus on customer reviews. Search engines want you to have real customer created reviews on your profiles and your website. We provide tools that manage asking customers for reviews and help you display them in ways that Google likes. This addition has the added benefit of showing stars on some of your entries in Google results, and new customers are more likely to click on companies websites if they see good reviews.
Hire our SEO company and you’re hiring the best. With our plumber SEO services we will get you ranked and provide you all of the tools you need to monitor your progress.