Local Search Engine Optimization is the work needed to get a business to show up in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like Yellow Bot. Google has decided that these search terms exhibit local intent, maybe to hire someone or visit a store. The effort to get listed on these results is different than the standard organic results.
Many factors go into appearing in these results, and it’s very time-consuming to get it done right. The most important element is your company Name, Address and Phone Number which are referred to as NAP in the industry. These need to be written out precisely the same on your business website, your Google My Business profile, and on all of the citation sites that you have profiles. That means if you write your business address as “123 Main St, #4, New York, NY” on your site then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to identify other web pages that list your company. These listings are called citations. If Google can’t match up the company name, address, and phone number correctly then it might miss a citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our company, we see to it that every mention on your website and every citation site matches exactly. For the listing sites you don’t already have, we work to create those profiles. Your business needs a minimum of 48 specific citations on listing sites to be highly ranked for good search terms. There are over 125 additional important listing sites. Some are industry specific, and we create as many of them as we can for your company to get you the best rankings possible.
After citations and listings are taken care of the next big factor is customer reviews. Google wants you to have real customer created reviews on your profiles and your business website. We have tools that manage asking customers for reviews and display them on your website. This has the added benefit of displaying stars on some of your entries in search results, and customers are more likely to click on companies websites if they see positive reviews.
When you hire our SEO company, you’re hiring the best. With our roofer SEO services we’ll get you ranked and provide you everything you need to monitor your progress.