Local SEO is the work needed to get a company to show up in search results that Google shows maps and phone numbers on, and into listing sites that local searchers use to find companies like . Search engines have decided that these searches have local intent, maybe to hire a contractor or visit a store. The work to get a business listed on these results differs from the organic results.
There are many factors that go into appearing in these results, and it’s highly time-consuming to do right. The most important element is your business Name, Address and Phone Number which are referred to as NAP in the industry. This information needs to be written out exactly the same on your company site, your Google My Business listing, and on all of the citation websites that you have profiles. That means if you write your company address as “123 Main St, #4, New York, NY” on your website then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Google uses these address mentions to find other web pages that are about your company. These listings are called citations. If Google can’t match the company name, address, and phone number properly then it might miss the citation. You need many citations to rank well on the maps. Making a mistake here will cost your business greatly.
Here at our company, we ensure that the business address on your website and every citation site matches exactly. For the local listing sites you don’t have, we create those profiles. You need a minimum of 48 specific citations on listing sites to get highly ranked for good search terms. There are an additional 125 listing sites that are important. Some of these sites are specific to an industry, and we work to create as many of them as we can for your company so you get you the best rankings possible.
After listings and citations are taken care of you need to focus on reviews. Google wants you to have reviews created by customers on your profiles and your business website. We provide tools that help you ask customers for reviews and help you display them in ways that search engines like. This has the added benefit of showing stars on some of your entries in Google results, and customers are more likely to click on companies websites if they see positive reviews.
When you hire our SEO firm, you’re hiring the best. With our video editor SEO services we’ll get you ranked and provide you all of the tools you need to monitor the progress.