Local SEO is the work needed to get a company to appear in search results that Google shows maps and phone numbers on, and into citation sites that local searchers use to find companies like Manta. Google has decided that these search terms have local intent, maybe to hire someone or visit a store. The work to get a company listed on these results differs from the standard organic results.
There are many components that work together to get your business into these results, and it’s highly time-consuming to do right. The most important factor is your business Name, Address and Phone Number which are referred to as NAP in the industry. This information has to be written out precisely the same on your business website, your Google My Business profile, and on all of the citation websites that you have profiles. That means if you write your company address as “123 Main St, #4, New York, NY” on your website then you can’t do it differently like “123 Main St. Suite Four, New York, NY”. Search engines use these NAP mentions to find other web pages that list your company. These are called citations. If Google can’t match the company name, address, and phone number precisely then it might miss the citation. You need many citations to rank well on the maps. Getting any of this wrong is a big mistake.
Here at our SEO firm, we make sure that the business address on your website and every citation site matches perfectly. For the local citation sites you don’t already have, we work to create those profiles. You need at least 48 specific citations on listing sites to get ranked for good search terms. There are over 125 additional listing sites that are important. Some of these sites are specific to an industry, but we create all that we can for your company to get you the best rankings possible.
After citations and listings are taken care of the next big factor is reviews. Google wants you to have real customer created reviews on your profiles and your business website. We have tools that help you ask customers for reviews and display them on your website. This addition has the added benefit of displaying stars on some of your listings in search results, and new customers are more likely to click on companies websites if they see good reviews.
When you hire our SEO company, you’re hiring the best. With our workers comp attorney SEO services we will get your company ranked and provide you all of the tools you need to monitor our progress.